B2B Brand Message Creation Process, Q3 2012 [CHART]

Chart - B2B Brand Message Creation Process

Research from message management firm Corporate Visions indicates that collaboration is happening—at least some of the time. One-third of business-to-business sales and marketing professionals surveyed worldwide in Q3 said they had a collaborative process, while another third described it as “semicollaborative” and the rest admitted their message creation was politically charged or otherwise lacked cooperation between parties at the company. Read the rest at eMarketer.