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Archive for November 20, 2012

How Internet Users Watch TV Content, June 2012 [TABLE]

By David Erickson | November 20, 2012

29% of US internet users have watched TV content through a mobile device.

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Why People Are Watching More Time-Shifted Video, October 2012 [CHART]

By David Erickson | November 20, 2012

The overwhelming reason (among 73% of US TV viewers) people watched time-shifted video was to catch up on missed episodes.

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Online Video Subscription Services Market Share, 2011 & 2012 [CHART]

By David Erickson | November 20, 2012

TVGuide.com found that 42% of US TV viewers watched more streamed content in 2012 than they did in 2011.

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Global Social Login Preferences, Q4 2009 – Q3 2012 [CHART]

By David Erickson | November 20, 2012

Facebook hasn’t always been the most popular service offering social login to other sites.

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Weekly Hispanic Communication Technology Use, March 2012 [CHART]

By David Erickson | November 20, 2012

Online Hispanics averaging 4.0 hours per week on social networks, vs. 3.7 hours for online non-Hispanics.

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US Hispanic Social Media Use, 2010-2014 [CHART]

By David Erickson | November 20, 2012

Although Hispanics overall post lower-than-average social networking penetration, online US Hispanics are social mavens.

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Demographics Of Tablet Newspaper/Magazine Readers, August 2012 [CHART]

By David Erickson | November 20, 2012

Male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.

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Tablet Users Who Read Newspapers/Magazines by Tablet Brand, August 2012 [CHART]

By David Erickson | November 20, 2012

More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines.

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Holiday Shopping Season By Month, October 2012 [CHART]

By David Erickson | November 20, 2012

Just over two in five US internet users had already begun shopping for the holidays by October. But another two in five will be starting in November.

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Organizational Roles Involved In B2B Message Creation, Q3 2012 [CHART]

By David Erickson | November 20, 2012

Managers in the marketing department were the most likely people to be involved in brand message creation, but many respondents indicated that messaging was developed in concert with other departments as well, including sales.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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