Customer Acquisition SMB Marketing Tactics, November 2012 [CHART]
SMBs are using a number of different tactics to draw new business, according to a Forrester Consulting study commissioned by Act-on Software, but digital marketing continues to take a backseat to tried-and-true face-to-face tactics. Asked which techniques they use to acquire new customers, at least half indicated they were using 14 of the 15 identified. Leading the pack are personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%). Content marketing is also popular (83%), as is print advertising (77%) and PR (74%).
The most popular digital tool is SEO, used by 73% of respondents. Beyond that, SMBs are using a variety of digital tactics, including email marketing (72%), social media marketing (69%), digital advertising (61%), webinars (58%), and PPC (50%). Read the rest at MarketingCharts.