8 in 10 B2B procurers would opt for a supplier that offers an online ordering option over an equal supplier that only offers print catalog ordering, finds hybris in a new study. Procurers find the main advantages of the e-commerce option to be that it allows them to do business with their suppliers at their convenience (89.4%), it saves them time (84.6%), and it enables them to be better informed about the state of their order (80.7%). Many also see informational benefits to ordering products from suppliers’ websites.
When ordering supplies for their business, the procurement specialists surveyed were more likely to say that it is easy to find product information online than in print (84.4% vs. 70.7%). They similarly find it easier to track orders online (88.6% vs. 62.7%). That’s important, because for 89% of respondents, the e-commerce experience needs to be as compelling and easy for them as it is for consumers. Read the rest at MarketingCharts.