Facebook was again the leading option in Q3 2012 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web, according to October 2012 data from Janrain. Facebook gained 6% points quarter-over-quarter to pass majority share for the first time, at 54%, extending its lead over second-place Google, which lost 5% points to 25% share.
Facebook’s upward trend is accelerating. For the previous 5 quarters, its gains had been between 1 and 4 percentage points, so this quarter’s 6% point jump represents something of an anomaly. At the same time, Google had held fairly steady during that earlier time period until its 5% point drop this past quarter. Read the rest at MarketingCharts.