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Archive for November 16, 2012

Fortune 500 Brand Video Ad Engagement Rates, August 2012 [CHART]

By David Erickson | November 16, 2012

Overall, engagement rates with video ads hovered between just under 3% and 4.5%, with videos between 30 and 60 seconds long performing best.

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Online Acts Prompted By Watching Fortune 500 Brand Video Ad, August 2012 [CHART]

By David Erickson | November 16, 2012

A visit to a brand’s Facebook page was the most common action taken after watching an online video ad, at least for US viewers watching an opt-in ad from a Fortune 500 brand.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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