Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for November 16, 2012

Fortune 500 Brand Video Ad Engagement Rates, August 2012 [CHART]

By David Erickson | November 16, 2012

Overall, engagement rates with video ads hovered between just under 3% and 4.5%, with videos between 30 and 60 seconds long performing best.

Read More

Online Acts Prompted By Watching Fortune 500 Brand Video Ad, August 2012 [CHART]

By David Erickson | November 16, 2012

A visit to a brand’s Facebook page was the most common action taken after watching an online video ad, at least for US viewers watching an opt-in ad from a Fortune 500 brand.

Read More
« Newer Posts

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Managing Social Media Criticism [INFOGRAPHIC]
  • Top Customer Journey Development Practices
  • Social Video Plans, 2020
  • Trusted Brand Information Sources
  • C-Suite B2B Content Consumption
November 2012
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« Oct   Dec »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Food Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube