Online Acts Prompted By Watching Fortune 500 Brand Video Ad, August 2012 [CHART]
Spending on online video ads is growing quickly, and marketers are finding the ads good for branding, typically sending viewers who show interest to the brand’s owned media properties.
According to research from opt-in video platform Jun Group, a visit to a brand’s Facebook page was the most common action taken after watching an online video ad, at least for US viewers watching an opt-in ad from a Fortune 500 brand. Clicking through to a site followed close behind. Read the rest at eMarketer.