Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations. But ask these professionals to define big data, and all consensus is thrown out the window. That’s what IBM and Oxford University found when they surveyed more than 1,000 executives from 95 countries, across 26 industries. The respondents, given a list of choices, were allowed to select up to 2 descriptions of how their organizations view big data. No single characteristic topped 20% of the normalized results.
For example, the selected characteristics ranged from “a greater scope of information” (18%), “new kinds of data and analysis” (16%), and “real-time information” (15%) to “large volumes of data” (10%), “the latest buzzword” (8%), and “social media” (7%). Read the rest at MarketingCharts.