B2B marketers believe that the most effective content tells compelling and engaging stories. Apparently producing that kind of content isn’t such a problem anymore – but producing enough of it is. According to a new report from the Content Marketing Institute (CMI) and MarketingProfs, 29% of North American marketers surveyed said their biggest content marketing challenge is producing enough content. That challenge – up from 20% of respondents last year – has supplanted concern over content quality, which took a big drop from a leading 41% of respondents last year to 18% this year.
Optify survey results released earlier this month (see link above) found a similar trend: this year, producing quality content was the second-most commonly cited content marketing challenge. Last year, it was in the top spot. Read the rest at MarketingCharts.