Types Of Online Videos Watched By Apparel Shoppers, May 2012 [CHART]

By David Erickson | November 15, 2012

Chart - Types Of Online Videos Watched By Apparel Shoppers

According to a May 2012 Google and Compete apparel study, shoppers turned to consumer-generated video content even more than marketer-produced video. The study indicated that 36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months. In addition, 29% of US online shoppers watched email marketing video content, and 26% watched consumer-generated (non-testimonial) videos. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing, eCommerce, Email Marketing, Online Behavior, Online Reviews, Video Marketing and tagged , , ,