3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI. That interest shows a clear generational trend, highest among Millennials (40%) and lowest among Boomers (19%). Beyond retail apps, other app types in which tablet owners are very interested in seeing ads appear include local information (28%), weather (28%), cooking/recipes (25%), and magazine (25%) apps.
While gaming apps are further down the list (23%), they’re far more popular for ads among Millennials (33%) than Boomers (11%). Read the rest at MarketingCharts.