Facebook Has Decreased Average Page Reach By 40% [CHART]

Chart - Facebook Has Decreased Average Page Reach By 40%

Since the end of August there has been a precipitous drop in reach across pages of all sizes, there have been first hand reports of Facebook telling agencies who manage large numbers of pages for clients that they were going to experience a large drop in reach, and data clearly showing this drop from at least three independent sources – Facebook page analytics provider EdgeRank Checker, thehead of social measurement at WPP’s Team Detroit and a study conducted by us here at We Are Social in conjunction with Socialbakers.

So We Are Social and Socialbakers went back to the data to see what has happened in the month since our first report, and whether a larger sample of data would lead to the same conclusions. Read the rest at TechCrunch.