Digital Audio Listeners Attitudes Toward Advertising, October 2012 [CHART]

Chart - Digital Audio Listeners Attitudes Toward Advertising

Most digital audio listeners don’t mind ads in exchange for free access to stations, and many are willing to share personal information for more relevant messages, finds TargetSpot [PDF] in a new report. Not only do these listeners appear generally open to advertising, but some also ascribe value to branded stations and playlists. For example, more than one-quarter believe branded stations improve their perceptions of an advertiser (30%) and are more inclined to buy a product from an advertiser that sponsors a branded internet radio station (27%).

Digital audio listeners do like to get something in return for their receptiveness to advertising, though. About 6 in 10 said they like to get coupons, special offers, or discounts from advertisers, and close to 4 in 10 will like an ad they hear in order to receive discounts or promotions for the product or service. Read the rest at MarketingCharts.