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Archive for November 15, 2012

Bank Customers' Attitudes Toward Banking Conveniences By Bank Type, February 2012 [CHART]

By David Erickson | November 15, 2012

Half of credit union customers said banking convenience meant being able to take advantage of good online services, compared with 46% of large national bank customers and 34% of regional bank customers.

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eBankers Who Are Happy With Their Institution's Mobile Services By Bank Type, February 2012 [CHART]

By David Erickson | November 15, 2012

60% of US credit union members thought their bank was doing a great job at providing innovative technology.

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Types Of Online Videos Watched By Apparel Shoppers, May 2012 [CHART]

By David Erickson | November 15, 2012

36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months.

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Attitudes Toward Online Product Videos, November 2011 [CHART]

By David Erickson | November 15, 2012

More than half of internet users surveyed believed that online product videos helped increase confidence in their purchase.

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US Apparel & Accessories eCommerce Sales, 2010-2016 [CHART]

By David Erickson | November 15, 2012

eMarketer estimates online category sales will grow 20% in 2012, outpacing the 15.4% growth rate for retail ecommerce in general, with total online apparel and accessories sales reaching $41 billion.

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Tablet Owners In-App Ad Interest by App Type, October 2012 [CHART]

By David Erickson | November 15, 2012

3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.

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Digital Audio Listeners Attitudes Toward Advertising, October 2012 [CHART]

By David Erickson | November 15, 2012

Most digital audio listeners don’t mind ads in exchange for free access to stations, and many are willing to share personal information for more relevant messages.

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Follower Growth Among Twitter Users That Mention Brands, January 2011 – June 2012 [CHART]

By David Erickson | November 15, 2012

The average number of followers boasted by Twitter users that mention top brands grew sharply in the first half of 2012.

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Facebook Has Decreased Average Page Reach By 40% [CHART]

By David Erickson | November 15, 2012

Data shows an average 10% drop in reach for Facebook page posts.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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