Pre-Store Visit Mobile Activities Of Online Holiday Shoppers, 2011 & 2012 [CHART]
Cost comparisons are one of the most favored uses of smart phones by shoppers. The largest percentage of respondents, about four in 10, said they would use smart phones to search for sales and other specials before entering a store. Almost the same percentage said they would use smartphones to check prices on Amazon and make sure they were getting a good deal. Read the rest at eMarketer.