Leading Holiday Shopping Channels, 2011 & 2012 [CHART]

Chart - Leading Holiday Shopping Channels

Consumers are still flocking to traditional online channels, however, with the share of overall holiday purchases continuing to tilt towards ecommerce. Those intending to make a holiday purchase on the internet climbed to 33% in 2012, up from 25% in 2011, while the percentage of people planning to buy in-store also climbed by two percentage points, to 19%. Also, the number of people planning to make a purchase this year on a smart device was significant, at 16%. (This question was not asked in the 2011 survey.) Read the rest at eMarketer.