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Archive for November 14, 2012

How Internet Users Are Changing Their Pay TV Services, May 2012 [CHART]

By David Erickson | November 14, 2012

46% of respondents cancelled one or more premium channels and, to save money, 44% downgraded to a less expensive TV package.

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Pre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]

By David Erickson | November 14, 2012

In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.

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Online Video Viewership Among Select Industries Worldwide, Q3 2012 [CHART]

By David Erickson | November 14, 2012

Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter.

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Time Spent With Major Media, 2009-2012 [CHART]

By David Erickson | November 14, 2012

This year, the amount of time US consumers spent using mobile devices will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010.

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Leading Holiday Shopping Channels, 2011 & 2012 [CHART]

By David Erickson | November 14, 2012

Those intending to make a holiday purchase on the internet climbed to 33% in 2012, up from 25% in 2011, while the percentage of people planning to buy in-store also climbed by two percentage points, to 19%.

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Pre-Store Visit Mobile Activities Of Online Holiday Shoppers, 2011 & 2012 [CHART]

By David Erickson | November 14, 2012

About four in 10, said they would use smart phones to search for sales and other specials before entering a store.

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Mobile Gift Buying During The Holidays, 2011 & 2012 [CHART]

By David Erickson | November 14, 2012

eCommerce will continue to siphon business away from traditional brick-and-mortar retailers, with mobile playing a growing role in that evolution.

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Transactional/Triggered Email Timing Goals, September 2012 [CHART]

By David Erickson | November 14, 2012

Marketers had a variety of goals for when triggered messages should arrive but nearly half expected delivery within a minute of a customer action.

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Top Benefits Of Set Email Delivery Times, September 2012 [CHART]

By David Erickson | November 14, 2012

Being able to ensure emails arrived during a specific time window increased engagement.

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Smart Phone Market Share By OS, September 2012 [CHART]

By David Erickson | November 14, 2012

Android owners accounting for 55% of the market, and iPhone owners about 31%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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