Smart Phone Purchase Plans, September 2012 [CHART]
Apple’s release of the iPhone 5 may be swaying some smartphone buyers to invest in the latest and greatest devices on the market. According to a study by AYTM in conjunction with Mashable, in September, 73% of US consumers who planned to buy a smart phone in the next six months already owned a smartphone. Only 27% of prospective smart phone buyers were new to the market. Read the rest at eMarketer.