Online Video Recommendations By Political Affiliation [TABLE]
As with watching online political videos, there are few partisan differences when it comes to having others recommend online political video content. The one exception pertains to social networking sites. Liberal internet users who are registered voters are significantly more likely than moderates or conservatives to have had others recommend online political videos for them to watch on social networking sites. This high level of social media engagement among liberal voters is intertwined with the age profile of that ideological cohort, as younger adults are more likely than older ones to have had videos recommended to them on a social networking site this election cycle. Some 52% of internet-using registered voters between the ages of 18 and 49 have experienced this, compared with 33% of those ages 50-64 and just 15% of those 65 and older. Read the rest at Pew Internet.