Pew Internet asked about six specific types of online video content related to the 2012 election campaign and found that, among registered voters who go online:
- 48% watch video news reports about the election or politics
- 40% watch previously recorded videos of candidate speeches, press conferences, or debates
- 39% watch informational videos online that explain a political issue
- 37% watch humorous or parody videos dealing with political issues
- 36% watch political advertisements online
- 28% watch live videos of candidate speeches, press conferences, or debates
All told, two thirds (66%) of internet-using registered voters have watched one or more of the above political videos online during this year’s campaign. Voters who have given “quite a lot” of thought to the election are especially likely to watch political videos online. Some 73% of these individuals have watched online political videos this election season, compared with 45% of those who say that they have been following the campaign less closely. Read the rest at Pew Internet.