Smart Phone Ownership Among American Moms, 2009-2012 [CHART]
Moms are highly likely to own one of these mobile devices. February data from Arbitron and Edison Research found that 61% of total US moms surveyed owned a smart phone in 2012, ahead of the 44% of total consumers who owned one. The percentage of moms who own a smartphone has grown enormously over the past couple of years. As recently as 2009, just 8% of moms had one, according to Arbitron. Read the rest at eMarketer.