Movie-Going Mobile Activities, September 2012 [CHART]

Chart - Movie-Going Mobile Activities

Regular moviegoers were also significantly more likely to use their smart phones to purchase tickets, check in to a social network, or write a comment about or review a film online. Interestingly, frequent theatergoers and their infrequent counterparts were equally likely to use a virtual ticket on their phone over paper tickets, likely because this technology is still in the early stages of adoption. Read the rest at eMarketer.