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Archive for November 12, 2012

Types Of Political Videos Voters Watch Online [TABLE]

By David Erickson | November 12, 2012

48% watch video news reports about the election or politics.

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Small Business Social Media Spending [INFOGRAPHIC]

By David Erickson | November 12, 2012

This infographic from VerticalResponse looks at what small businesses are spending on social media.

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Building YouTube Audiences [INFOGRAPHIC]

By David Erickson | November 12, 2012

This infographic by FanBridge takes a look at how YouTube channel owners are building audiences.

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Free vs. Paid Use Of Social Media By SMBs, October 2012 [CHART]

By David Erickson | November 12, 2012

Facebook (68.7%) leads among free social media platforms that small and medium businesses (SMBs) use for marketing.

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Smart Phone Ownership Among American Moms, 2009-2012 [CHART]

By David Erickson | November 12, 2012

Research found that 61% of total US moms surveyed owned a smart phone in 2012, ahead of the 44% of total consumers who owned one.

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Mom's Against The World…And Their Mobile Activities, February 2012 [CHART]

By David Erickson | November 12, 2012

As many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.

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Most Important Mobile Tasks For Banking & Finance, July 2012 [CHART]

By David Erickson | November 12, 2012

Bank customers listed as their most important tasks checking account balances, getting directions/store hours, and logging into accounts.

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Most Important Smart Phone Tasks For Travelers, July 2012 [CHART]

By David Erickson | November 12, 2012

Almost eight in 10 smart phone travelers used their device to check on the status of a flight.

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Most Important Mobile Retail Tasks, July 2012 [CHART]

By David Erickson | November 12, 2012

About two-thirds of smart phone users were more likely to purchase something from a mobile-optimized site, while three-quarters said they were more likely to make a return visit to the site.

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Movie-Going Mobile Activities, September 2012 [CHART]

By David Erickson | November 12, 2012

Regular moviegoers were significantly more likely to use their smart phones to purchase tickets, check in to a social network or comment about a film online.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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