Chart - Sites Whose Recommendations Have Influenced Female Social Media Users To Purchase

It is easy to see why Pinterest has grabbed the attention of marketers. According to, comScore and The Partnering Group, internet users followed more retailers on it (9.3) than on Twitter (8.5) or Facebook (6.9) in March 2012.

A February 2012 survey by blog network BlogHer also showed that Pinterest was more influential among women than social networking’s two top sites. Close to half of US female Pinterest users had gone on to make a purchase based on recommendations received there, compared to around one-third of female users of Facebook or Twitter. Read the rest at eMarketer.