Pinterest’s rapid early-stage growth made headlines. It launched in March 2010 and by January 2012 was pulling in 10 million unique monthly visitors. According to comScore, no site had ever grown to that size so quickly. The research firm pegged the total US Pinterest audience at 23.4 million in July 2012, equal to about 10% of all internet users.
July 2012 Compete data shows exactly how mainstream Pinterest is agewise. The site’s users mirrored the distribution of US internet users at large very closely. Sixty-six percent were ages 35 and older. Read the rest at eMarketer.