Election day is here, and it brings with it an onslaught of studies pitting the candidates head-to-head across a variety of media and metrics, as well as a few looks at voter behavior in the lead-up to today’s vote. (Stay tuned for the inevitable post-election study explaining how Twitter predicted the winner.) To begin, a look at some figures on internet presence, put together by WordStream, which give President Obama the lead over Governor Romney by a significant margin.
Indeed, according to WordStream’s estimates, President Obama had more than 3 times as many estimated website viewers in October than Governor Romney (8.6 million vs. 2.6 million), resulting in far greater reach among internet users (0.1124% vs. 0.048%). Across social media, the gap was even wider: President Obama boasted more Facebook fans (31 million vs. 11 million); Twitter followers (21.7 million vs. 1.6 million); YouTube subscribers (257,471 vs. 28,579), and YouTube video views (262.3 million vs. 29.3 million). Read the rest at MarketingCharts.