Mobile App Growth By Category, May 2012 [CHART]

By David Erickson | November 9, 2012

A May 2012 Nielsen study, “Courting Today’s Mobile Consumer,” showed that in the US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%). Read the rest at eMarketer.

Posted in Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Commerce Apps, Communications Apps, Entertainment Apps, Entertainment Marketing, eShopping, eTailing, Financial Apps, Financial Services Marketing, mCommerce, Mobile Apps, Mobile Shopping, Mobile Social, News Apps, News Marketing, Online Shopping, Photography Apps, Photography Marketing, Retail Marketing, Shopping Apps, Social Networking Apps, Travel Apps, Travel Marketing