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Archive for November 9, 2012

Sites Whose Recommendations Have Influenced Female Social Media Users To Purchase, February 2012 [CHART]

By David Erickson | November 9, 2012

Internet users followed more retailers on Pinterest (9.3) than on Twitter (8.5) or Facebook (6.9) in March 2012.

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Pinterest vs. Tumblr Users By Generation, July 2012 [CHART]

By David Erickson | November 9, 2012

Pinterest launched in March 2010 and by January 2012 was pulling in 10 million unique monthly visitors.

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Paid Streaming Video Market Share, February vs. September 2012 [CHART]

By David Erickson | November 9, 2012

While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.

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Publishers Digital Revenue, November 2012 [CHART]

By David Erickson | November 9, 2012

Fully 12% of total revenue for publishers (the vast majority of whom publish magazines) is digital revenue.

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Obama vs. Romney Online Presence, November 2012 [TABLE]

By David Erickson | November 9, 2012

President Obama had more than 3 times as many estimated website viewers in October than Governor Romney (8.6 million vs. 2.6 million), resulting in far greater reach among internet users (0.1124% vs. 0.048%).

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Global PR Investments By Practice Area, Q3 2012 [CHART]

By David Erickson | November 9, 2012

41.7% of global in-house marketing and communications professionals report that their companies’ PR investments were unchanged in Q3 2012.

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Political Imagery & Candidate Likeability [PRESENTATION]

By David Erickson | November 9, 2012

Best selling marketing author Rohit Bhargava put together this presentation of 2012 presidential campaign imagery to illustrate Obama’s greater “likeability.”

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Global Marketing Budgets, October 2011-October 2012 [CHART]

By David Erickson | November 9, 2012

Marketing budgets are still in general decline around the world.

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Hotel-Related Mobile Activities Of Travelers, February 2012 [CHART]

By David Erickson | November 9, 2012

US travelers were often using their smart phones for mobile hotel-related searches such as finding things to do nearby or places to eat near their hotel.

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Mobile App Growth By Category, May 2012 [CHART]

By David Erickson | November 9, 2012

US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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