Chart - Americans Whose Political Opinions Have Been Influenced By Social Media

Other data suggests that social content is in fact having an effect on voters. For instance, when AYTM Market Research surveyed US internet users in September, more than a quarter said social media had influenced their political opinions. Similarly, Pew found that 41% of Twitter users at least sometimes learned something about the election from the service, as did 36% of Facebook users. Read the rest at eMarketer.