Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them, finds an October 2012 report from Econsultancy and RedEye. Asked to identify which best practices they carry out from a list provided, at least 6 in 10 have an approach for each, but most of those believe they can improve on their approach.
For the fourth consecutive year of the “Conversion Rate Optimization Report,” respondents (chiefly based in Europe) see themselves as most proficient in identifying key performance indicators (KPIs), which 33% believe they do well and 56% believe they could do better. Of that third that claimed proficiency in identifying KPIs, 68% claimed to have improved sales. Read the rest at MarketingCharts.