It seems logical, yes. But a new study from Beevolve released in October finds a strong correlation between a Twitter user’s tweet volume and follower count. According to the global study of 36 million Twitter user profiles, users with between 100,001 and 1 million followers boasted the highest average number of tweets, at almost 15,300. The group with the next-largest follower base (10,001 – 100,000) averaged almost 13,000 tweets, while those with the smallest follower count (0-50) averaged 66 tweets.
Of course, correlation does not equal causation, and this is not to suggest that increased tweeting volume necessarily leads to more followers (the Beevolve analysis doesn’t factor in frequency, for example). Still, similar correlations have been found before: in February, a HubSpot analysis showed that increased frequency of blogging correlates with increased customer acquisition. Read the rest at MarketingCharts.