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Archive for November 1, 2012

Facebook User Reluctance Toward Promoted Posts, October 2012 [CHART]

By David Erickson | November 1, 2012

An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends.

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Bring Your Own Device Policies, October 2012 [CHART]

By David Erickson | November 1, 2012

Some companies do not enforce stringent bring-your-own-data (BYOD) policies for using personal devices to access corporate data.

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US Consumer Spending, 2008-2012 [CHART]

By David Erickson | November 1, 2012

This year’s average self-reported daily spending was $74, up from $65 in September of last year and $59 the year before that.

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Average Number Of Tweets By Follower Count, October 2012 [CHART]

By David Erickson | November 1, 2012

Users with between 100,001 and 1 million followers boasted the highest average number of tweets, at almost 15,300.

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Google Product Listing Ads vs. Text Search, Q3 2012 [CHART]

By David Erickson | November 1, 2012

US Google Product Listing Ads outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend by 25%.

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Internet Ad Revenues By Industry, H1 2011 vs H1 2012 [CHART]

By David Erickson | November 1, 2012

Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.

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Most Popular Planned Holiday Gift Categories, October 2012 [CHART]

By David Erickson | November 1, 2012

Just as in 2011, clothing and gift cards lead as the most popular planned gift choices this holiday season.

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SMB Online Marketing Services Spending, 2012 [CHART]

By David Erickson | November 1, 2012

An estimated 51.7% of North American small and medium size business (SMB) online marketing service dollars are spent on the web presence.

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American Consumer Holiday Spending Intentions, 2011 vs. 2012 [CHART]

By David Erickson | November 1, 2012

1 in 10 consumers intend to spend more this holiday season than last.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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