Archive for October 2012
The Halloween Economy [INFOGRAPHIC]
This infographic from WiseBread looked into Halloween spending, and found that from 2007 to 2012, Americans shelled out an average of $28.65 on costumes.
Read MoreSocial Media & Political Engagement By Generation [CHART]
38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.
Read MoreNetworked & Hyperconnected [PRESENTATION]
Networked and Hyperconnected: The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.
Read MorePolitical Text Messaging [TABLE]
19% have sent text messages related to the campaign to friends, family members, or other people that they know and 5% have signed up to receive text messages directly from a candidate or other group involved in the election.
Read MoreMobile Campaign News By Political Affiliation [TABLE]
Some 27% of registered voters who own a cell phone have used their phone during this election campaign to keep up with news related to the election or politics.
Read MoreMobile Phone Ownership & Use By Political Party Affiliation [TABLE]
Liberal voters are more likely than conservatives to own a smart phone or to use text messaging.
Read MoreBest Sources For Marketing & Advertising, October 2012 [CHART]
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).
Read MoreTop Definitions Of Big Data, October 2012 [CHART]
Almost two-thirds of professionals say that the use of information (including big data) & analytics is creating a competitive advantage for their organizations.
Read MoreSocial Engagement & Transaction Volume, October 2012 [CHART]
Customers who participate in a brand’s social community are likely to show higher transaction volume in the weeks following whatever spurred their engagement.
Read MoreTop Mobile Holiday Shopping Activities, October 2012 [CHART]
4 in 5 mobile device owners (smart phone or tablet) will use their devices to assist them in their holiday shopping.
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