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Daily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]

By David Erickson | October 30, 2012

Table - Daily & Weekly Content Activities Of Tablet Owners

About two-thirds of US tablet owners read the news on their devices, the Pew Project for Excellence in Journalism has found—and though many have become intense tablet news-readers, they don’t love seeing ads on the platform.

Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email. That put it ahead of popular entertainment activities like playing games or even using social networking sites. News-reading was also more popular on tablets than on smartphones, where 36% of users told Pew they got the news daily and 62% got the news weekly. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing, eCommerce, Email Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing and tagged eBooks, eMagazines, eShopping, Magazines, Media, Mobile Gaming, Mobile Social, Movie Marketing, News, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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