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Archive for October 30, 2012

Top Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]

By David Erickson | October 30, 2012

What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.

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Leading Mobile Restaurant Search Activities, June 2012 [CHART]

By David Erickson | October 30, 2012

Looking up location was the No. 1 mobile restaurant search activity among mobile users in the US, followed closely by looking up directions to that location.

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Device On Which News Consumers Prefer To See Ads, August 2012 [CHART]

By David Erickson | October 30, 2012

Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.

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Daily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]

By David Erickson | October 30, 2012

Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.

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Email Opens By Daypart [INFOGRAPHIC]

By David Erickson | October 30, 2012

To take a more quantitative dive into the question of timing email, GetResponse Email Marketing decided to go into its substantial dataset for some research and produce this infographic.

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The Halloween Economy [INFOGRAPHIC]

By David Erickson | October 30, 2012

This infographic from WiseBread looked into Halloween spending, and found that from 2007 to 2012, Americans shelled out an average of $28.65 on costumes.

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Social Media & Political Engagement By Generation [CHART]

By David Erickson | October 30, 2012

38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.

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Networked & Hyperconnected [PRESENTATION]

By David Erickson | October 30, 2012

Networked and Hyperconnected: The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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