October 30, 2012 - e-Strategy Trends

What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.

Looking up location was the No. 1 mobile restaurant search activity among mobile users in the US, followed closely by looking up directions to that location.

Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.

Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.

To take a more quantitative dive into the question of timing email, GetResponse Email Marketing decided to go into its substantial dataset for some research and produce this infographic.

This infographic from WiseBread looked into Halloween spending, and found that from 2007 to 2012, Americans shelled out an average of $28.65 on costumes.

38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.

Networked and Hyperconnected:The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.

Archive for October 30, 2012

Top Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]

Leading Mobile Restaurant Search Activities, June 2012 [CHART]

Device On Which News Consumers Prefer To See Ads, August 2012 [CHART]

Email Opens By Daypart [INFOGRAPHIC]