Mobile Phone Ownership & Use By Political Party Affiliation [TABLE]
By David Erickson | October 29, 2012
There are few differences in overall cell phone ownership and usage related to political affiliation or ideology. Democratic, Republican, and Independent voters are all equally likely to own a cell phone, to own a smart phone, to use text messaging, and to use or download apps. However, liberal voters are more likely than conservatives to own a smart phone or to use text messaging (although liberals and conservatives are equally likely to own a cell phone of any kind). Read the rest at Pew Internet & American Life.
Posted in Consumer Behavior, Demographics, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics and tagged Conservatives, Democrats, Independents, Liberals, Mobile Apps, Mobile Phones, Mobile Politics, Moderates, Online Politics, Politics, Republicans, Smart Phones, Text Message Marketing