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Planned Email Marketing Tactics, August 2012 [CHART]

By David Erickson | October 26, 2012

Chart - Planned Email Marketing Tactics

Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data (30%), investing in dynamic content (29%), and leveraging lifecycle marketing across channels (27%), the latter of which will likely include the use of triggered messages where applicable. Read the rest at eMarketer.

Posted in Analytics, B2B Marketing, Email Analytics, Email Marketing, Mobile Behavior, Mobile Marketing, Social Media Marketing and tagged Dynamic Content, Email Deliverability, Email Optimization, Lifestyle Marketing, Mobile Email, Multivariate Testing, Predictive Analytics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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