North American Email Marketing Metrics, Q2 2010- Q2 2012 [CHART]

Chart - North American Email Marketing Metrics

Each year brings a bevy of new tools and tactics designed to enhance email marketing performance. Yet according to multichannel marketing services provider Epsilon, both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012. While the open rate in Q2 was still the second-highest seen in a two-year period, CTR reached its lowest level. Read the rest at eMarketer.