Most Important Influences In Deciding Where To Shop, March 2012 [CHART]

By David Erickson | October 26, 2012

The importance of price is evident from a March 2012 NPD Group survey. It showed that price and sales and special deals were by far the primary influences in deciding where online consumers shopped. Read the rest at eMarketer.

Posted in Consumer Behavior, eCommerce, Usability and tagged Customer Service, eShopping, eTailing, Online Shopping, Pricing, Retail Marketing, Shopping