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Archive for October 26, 2012

Planned Email Marketing Tactics, August 2012 [CHART]

By David Erickson | October 26, 2012

Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.

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North American Email Marketing Metrics, Q2 2010- Q2 2012 [CHART]

By David Erickson | October 26, 2012

Both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012.

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US Mobile Gaming Revenues By Type, 2010-2016 [CHART]

By David Erickson | October 26, 2012

eMarketer expects download fees to account for a shrinking share of the total beginning in 2013.

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US Mobile Content Revenues For Select Categories, 2010-2016 [CHART]

By David Erickson | October 26, 2012

Gaming commands a plurality of revenues, at 43% of the total in 2012 and hovering around that amount through the end of the forecast period.

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Comic Sans Adidas [LOGO]

By David Erickson | October 26, 2012

A Comic Sans version of Adidas’ logo.

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Most Effective Pricing Strategies For Combating Price Transparency, June 2012 [CHART]

By David Erickson | October 26, 2012

Seeing that many consumers want the best price, retailers that decide to optimize pricing across channels are moving toward a personalized pricing approach based on consumer shopping habits.

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Most Important Influences In Deciding Where To Shop, March 2012 [CHART]

By David Erickson | October 26, 2012

Price and sales and special deals were by far the primary influences in deciding where online consumers shopped.

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Offline & Online Price Consistency, June 2012 [CHART]

By David Erickson | October 26, 2012

A recent RetailWire survey suggests that offering different prices across channels will become commonplace.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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