Magazine Brand Advertising Growth, H1 2010-H1 2012 [CHART]
The news hasn’t been all kind for the magazine industry lately – despite a PwC forecast of US consumer magazine ad revenue growth, last month, Kantar Media reported that magazine ad revenue had fallen 3% year-over-year in H1. But, there is some good news, according to the Association of Magazine Media. Citing new Kantar Media data, the MPA says that in the US, the number of brands advertising in magazines with tablet, online, and print editions has been on the rise, up almost 40% year-over-year in H1 2012. That calculation is based on a monitored sample of 60 publishing brands with print editions, websites, and tablet editions. Looking beyond print exclusively provides “a more complete picture about magazine media,” says Mary Berner, President & CEO, MPA. Indeed, the number of brands advertising on that sample of 60 magazines has risen to 14,949 in H1 of this year, up from 10,768 in H1 2011 and 9,536 in H1 2010. The data also found year-over-year audience growth in the combined print and online audience. Read the rest at MarketingCharts.