Global Marketers' Mobile Activities, October 2012 [CHART]
Marketers are focusing on mobile as another messaging channel, and mostly ignoring its potential as a medium through which to build deeper customer relationships, finds the CMO Council in an October 2012 report. The survey found respondents most likely using mobile to notify and inform customers (51%), deliver content and services (43%), and promote and advertise brands or special offers (37%). Lost in the mix are opportunities to support customer care and handling (23%), gather real-time insights (19%), and acquire or reactivate customers (18%). Read the rest at MarketingCharts.