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Archive for October 25, 2012

Marketing Agency Attributes Evaluated By Clients, October 2012 [CHART]

By David Erickson | October 25, 2012

Creative excellence ranks further down the list of attributes, behind agency efficiency and effectiveness.

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Social Customer Service, October 2012 [CHART]

By David Erickson | October 25, 2012

Of the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact.

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Social Media’s Purchase Influence, October 2012 [CHART]

By David Erickson | October 25, 2012

Half of US consumers surveyed by Yesmail say social media somewhat or strongly influences their online purchase decisions.

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Global Marketers' Mobile Activities, October 2012 [CHART]

By David Erickson | October 25, 2012

Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.

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Magazine Brand Advertising Growth, H1 2010-H1 2012 [CHART]

By David Erickson | October 25, 2012

The number of brands advertising in magazines with tablet, online, and print editions has been on the rise, up almost 40% year-over-year in H1 2012.

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Retail Email Campaigns Misalignment With Shopping Behavior, October 2012 [CHART]

By David Erickson | October 25, 2012

Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.

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Great Friends vs. Great Career By Select Demographics, October 2012 [CHART]

By David Erickson | October 25, 2012

About two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career.

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YOY Change In Broadcast Primetime TV Viewership [CHART]

By David Erickson | October 25, 2012

Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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