Focus Of Retailers Tech Budgets, October 2012 [CHART]
Almost half of retailers surveyed in Q2 about their technology spending plans said that search engine optimization (SEO), search engine marketing (SEM), and site research would be a main budget spend over the following 3 months, per results from an eTail report released in October. This put search at the heart of retailers’ short-term commitments, ahead of social media and social engagement, multi-channel initiatives, email, and mobile, on which roughly one-third were planning or evaluating external spend.
While those channels would be popular in the short term, others like payment processing and fraud, privacy, site security and logistics would be relatively ignored, a spending focus for less than 1 in 10 respondents. Read the rest at MarketingCharts.