SMB Changes In Mobile Media Spending, September 2012 [CHART]
Small and medium-sized businesses are largely dependent on local customers to drive revenue—and they’re finding that mobile ties in neatly with their efforts to target this demographic. A September 2012 survey of SMBs in the US issued by lead generation ad specialist Pontiflex and conducted by research and consulting firm Borrell Associates found that companies were overwhelmingly backing up that conclusion by putting money into their mobile media budgets.
The poll found that 72% of SMBs planned to increase or maintain mobile spending over the next 12 months. Read the rest at eMarketer.