Retail Cross-Channel Mobile Website Features, Q2 2011 & Q2 2012 [CHART]

The research found that in Q2 2011, more than half of retailers with mobile web store locators enabled geolocation from the site. That number was up to 82% a year later, in Q2 2012. Locating specific products via a mobile device before heading to a store might be even more advantageous for information-hungry, time-crunched shoppers. About half of retailers enabled that function via mobile websites as of this year. Read the rest at eMarketer.