Retail Cross-Channel Activities Worldwide, 2011 & 2012 [CHART]
A June study by Retail Systems Research (RSR) also demonstrates that retailers are giving more thought to cross-channel activities. According to RSR data, about half of retailers worldwide enabled shoppers to buy online then pick up in store. And 63% allowed shoppers to buy in-store, and then fulfill through online or direct. Read the rest at eMarketer.