Planned SMB Mobile Media Spending, September 2012 [CHART]

Chart - Planned SMB Mobile Media Spending

42% of those planning a budget hike foresaw an increase of 11% to 20%. One-fifth of those increasing their mobile budgets expected them to climb by 21% to 30%, and one in 10 expected spending to spike by more than 50%. This willingness to spend indicates that mobile budgets are still playing catch-up with the lightning-fast adoption of smartphones by consumers. Read the rest at eMarketer.