Online Videos Subscribers By Cable vs. Non-Cable Users, August 2012 [CHART]
In August, consultants Altman Vilandrie found that US subscribers and nonsubscribers to cable TV were almost equally likely to use online video subscription services, at 49% and 48%, respectively. There was little difference in the selection of services they used, with Netflix coming out strongly on top for both groups. One significant difference was a 50% higher likelihood that cable subscribers would also subscribe to Amazon Prime, compared to nonsubscribers. Read the rest at eMarketer.