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Archive for October 22, 2012

Time Spent Watching Video By Device & Cable Subscriber Status, August 2012 [CHART]

By David Erickson | October 22, 2012

Cable subscribers spent 59.5 hours in August watching TV shows and movies on a variety of devices, vs. only about half as much time for non-subscribers.

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Online Videos Subscribers By Cable vs. Non-Cable Users, August 2012 [CHART]

By David Erickson | October 22, 2012

US subscribers and nonsubscribers to cable TV were almost equally likely to use online video subscription services, at 49% and 48%, respectively.

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Top 10 Sources Used To Research Electronics Purchases Prior To Buying Online, August 2012 [CHART]

By David Erickson | October 22, 2012

91% of internet users had researched electronics products online before making a purchase in-store.

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Planned SMB Mobile Media Spending, September 2012 [CHART]

By David Erickson | October 22, 2012

42% of those planning a budget hike foresaw an increase of 11% to 20%.

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SMB Changes In Mobile Media Spending, September 2012 [CHART]

By David Erickson | October 22, 2012

72% of SMBs planned to increase or maintain mobile spending over the next 12 months.

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Retail Cross-Channel Activities Worldwide, 2011 & 2012 [CHART]

By David Erickson | October 22, 2012

About half of retailers worldwide enabled shoppers to buy online then pick up in store.

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Retail Cross-Channel Mobile Website Features, Q2 2011 & Q2 2012 [CHART]

By David Erickson | October 22, 2012

In Q2 2011, more than half of retailers with mobile web store locators enabled geolocation from the site.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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